Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation
نویسندگان
چکیده
منابع مشابه
Innovation Strategies of New Product Development (NPD)
Current literature indicates a high rate of New Product Development (NDP) failure. Many believe that the main reason behind such failures is the way the NPD process is managed. This includes a lack of clear project definition, too much focus on internal processes and procedures ignoring customer needs and requirements, lack of communication and knowledge transfer among various people within the...
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Achieving sustained business performance is a challenge for many firms. Nowhere is this more obvious than in the food and packaged goods domain where manufacturers are significantly affected by globally aggressive competitors and retailers. Drawing on the resource-based view of the firm this study of 173 food manufacturers finds that the NPD process is a capability enabling the translation of a...
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Product development has become a relatively expensive and high-risk process, that is characterized by increasingly shorter lifecycles and higher degrees of competitiveness. To maximize the efficiency and success of their product development initiatives many companies have adopted and implemented a NPD process. These NPD processes range from the semi-structured to the structured, and typically i...
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Abstract In the dynamic and competitive market, managers seek to find effective strategies for new products development. Since There has not been a thorough research in this field, this study is based on a review on the risks exist in the NPD process and an analysis of risks through FMEA approach to prioritize the existent risks and a modeling behavior of the NPD process and main risks using s...
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The objective of this chapter is to provide an analytical tool to assist organizations in their implementations of intelligent knowledge management systems (IKMS) along the new product development (NPD) process. Indeed, organizations rely on a variety of systems using artificial intelligence to support the NPD process that depends on the maturity stage of both the process and type of knowledge ...
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ژورنال
عنوان ژورنال: R&D Management
سال: 2007
ISSN: 0033-6807,1467-9310
DOI: 10.1111/j.1467-9310.2007.00486.x